AI Distribution
The world’s largest hotel ecosystem, now connecting you to the age of AI.
AI is transforming how travellers discover and book hotels. It’s moving fast and so are we. SiteMinder, the industry’s most trusted execution platform now connects your property to the AI platforms your guests are already using, so you’re discoverable, bookable and first in line to capture that demand.
The way guests find hotels has changed. That’s ok. We’re doing the heavy lifting.
8 in 10 travellers now want AI assistance during their booking journey.
SiteMinder’s Changing Traveller Report, 2026
As new AI platforms like ChatGPT, Gemini and Claude emerge, new conversations are happening. It’s the hotels that surface in those conversations that win the bookings.
As AI reshapes discovery, SiteMinder connects your property to where these bookings are being won – automatically. No setup. No new contracts. No extra work. We put you in demand, right when it matters.
Your guests are using AI to book rooms.
We make sure they find yours.
Direct Booking MCP
Turn AI search into direct bookings.
Your booking engine is now visible in the AI chat platforms your guests are already using.
While the world of travel search is being rewritten by AI, SiteMinder is already there – pioneering the connections that put your property in front of guests, wherever they’re searching.
When a traveller searches for a hotel on ChatGPT, Gemini or Claude, your property now appears with live rates, real availability and a direct link to your booking engine via an app connector. Just your hotel, your rate and a guest ready to book.
- Receive AI leads from multiple sources and AI agents.
- Every booking goes straight to your property.
- Guests find you, see your best rate and book direct.
More AI platforms. Coming soon.
Future ready AI. Built for what’s next.
SiteMinder is partnering with DirectBooker – an AI-native aggregator that surfaces your direct rates across ChatGPT, Claude and Gemini. Via Demand Plus, this will extend hotel visibility from traditional OTA metasearch to all AI platforms.
Channels Plus MCP
Get discovered where booking decisions are made.
Now connected to the AI platforms reshaping travel discovery.
AI travel platforms are changing how guests find and book hotels. Channels Plus now connects your property directly to these platforms. So when a traveller asks an AI assistant to find a hotel, yours is in the results and available to book instantly.
- Reach travellers on AI booking platforms. No additional setup or new contracts.
- As new AI travel platforms emerge your property is included automatically.
- Pay only when a booking is made. No upfront costs for AI channel access.
Put your hotel where tomorrow’s guests are searching today.
SiteMinder has always connected hotels to where guests are booking. Now we’re connecting you to where they’re looking. Distribution, revenue management and now AI travel search. All in one platform.
Chat to us today300+ million
room nights
53,000
hotels
2.5 million
rooms
1 trusted platform underpinning everything
Frequently asked questions.
Channels Plus MCP is an extension of SiteMinder’s Channels Plus product. It will now allow AI travel platforms to participate on our Channels Plus program, alongside traditional OTAs, directly to SiteMinder’s hotel portfolio through a single integration. For hoteliers already on Channels Plus, this means your property is automatically discoverable and bookable on AI travel platforms as they come online. No separate setup is required.
Direct Booking MCP allows Demand Plus customers to extend their booking engine discoverability inside ChatGPT, Gemini and Claude via an AI demand partner’s app. When a traveller asks for hotel recommendations, your property appears with live rates and availability, and a direct link to your own booking engine. Guests complete their reservation directly with you.
Traditional API integrations to OTA’s require individual hotel contracts, lengthy onboarding, and commission on every booking. Channels Plus MCP gives agentic OTAs instant access to your property through SiteMinder’s existing infrastructure, with no separate agreements, and commission only on completed stays.
SiteMinder connects more than 53,000 independent hotels to 450+ booking channels globally. That existing infrastructure – live rates, real availability, direct PMS connections – is what makes it possible to connect to the agentic travel ecosystem at scale, where others are still building the foundations.
No. Your existing OTA and direct booking channels continue to work exactly as they do today. These new MCP solutions add new distribution reach on top of what you already have, with no changes to your current setup.
Yes. Both solutions pull live rates and availability directly from SiteMinder. Travellers see the same accurate information they would on any other channel, with no scraping, no estimates, no stale data.